Activision Blizzard’s Call of Duty World League has appointed TCL as its Official TV for the 2019 season of the competition, continuing on from the partnership that was forged in 2018.
TCL will also act as the presenting sponsor of the league’s preview show ‘Hot Mic’. The show is hosted by Clint “Maven” Evans and allows players to come in and interact outside of competition.
Brandon Snow, Senior Vice President & Chief Revenue Officer of Activision Blizzard Esports Leagues commented in a statement: “Call of Duty® World League continues to grow, and we’re excited to welcome back TCL as a sponsor of the league in 2019. CWL Las Vegas, our first event of this season, was our biggest start to a new season and the highest viewed CWL open event ever. We look forward to working alongside sponsors like TCL to help propel Call of Duty esports even further and provide fans with an unmatched experience both online and in person.”
TCL will have its branding in original programming for the league and it’ll also host on-site gaming lounges for the following events: the Fort Worth Open, the Anaheim Open, the CWL Finals, and the Call of Duty World Championship. The television brand will also have a booth at each of the locations to promote its products.
Chris Larson, Senior Vice President of TCL also discussed the deal: “TCL is excited to strengthen and reaffirm our commitment to gaming by continuing our partnership with the Call of Duty World League. With our award-winning 6-Series earning a reputation for premium picture and ultra-low input lag to allow the best possible gameplay, esports remains incredibly important to TCL.
“Being the official TV of the Call of Duty World League, TCL will continue to put gamers closer than ever to their entertainment and give them the most premium experience. We look forward to being a part of this season, while providing fans the opportunity to view all the action on our 6-Series TV.”
Call of Duty World League has a host of partnerships for the season – which kicked off with the CWL Las Vegas Open in December last year. Other partners of the league include ASTRO Gaming, Mountain Dew AMP Game Fuel, and ASUS Republic of Gamers (ROG).
Esports Insider says: It’s a bit of a surprise to see more partners for the CWL being announced considering the 2019 season is already underway but it’s good to see TCL prove it’s committed to both Call of Duty and esports. The use of activations, in-programming branding, and presenting a preview show should provide good promotion for the brand.