The esports arm of German Bundesliga side Eintracht Frankfurt has announced that LG Electronics will become the teams main sponsor for the next two years.
As part of this new deal, Eintracht Frankfurt will use LG’s latest gaming screens for all members of the esports arm of Eintracht Frankfurt. The LG logo will also feature on the front of the teams kit.
Frank Sander, Head of Marketing ISP, LG Electronics Germany GmbH, had this to say: “We are pleased to support Eintracht in their eSports engagement. First and foremost, because this does not take place from a purely commercial point of view, but corresponds to the use of youth, talent and popular sports promotion. With that in mind, there’s a great platform for our LG UltraGear gaming monitors. For LG Electronics, it is also another important step to arrive in Frankfurt and become at home.”
Eintracht Frankfurt currently competes in the ‘Virtuelle Bundesliga‘ a similar league to that of the ePremier League, both of which see teams from the corresponding sports league compete with the entire event organised by Electronic Arts, the developer behind the FIFA series that the games are played on.
Timm Jäger, CEO for Digital Projects, Eintracht, added: “With this innovative grassroots approach in eSports, we are taking a completely new direction in the Bundesliga and see this as another component of our digitization strategy. We are very pleased to have convinced such a renowned partner as LG Electronics with our concept.”
Esports Insider says: We saw waves of sponsorship deals announced after the NBA 2k League was formed, however, European football teams have tended to just sign their esports sides up to the same sponsorship deals as the football sides. Eintracht is one of the few to break that mould and with the ePremier League set to announce team rosters shortly, we expect to hear more FIFA esports stories in the coming months.