Australian esports organisation ORDER has announced Alienware as its exclusive hardware partner.
As part of the deal, the American gaming hardware giant will provide computers and peripherals for ORDER’s players to train and compete on.
ORDER will also share content and exclusive offers from Alienware on its social media channels in the following months.
Chris Derrick, CEO of ORDER discussed the partnership in a statement: “High performance and professionalism is core to the ORDER team and we’re excited to have Alienware powering our League of Legends and CS:GO teams with their powerful gaming machines.”
In October last year, ORDER launched its equity crowdfunding campaign that allows members of the public to own a stake in the club. This followed on from an expression of interest (EOI) campaign that it ran earlier in the year.
The organisation currently competes in titles such as League of Legends, Counter-Strike: Global Offensive, Overwatch, Rocket League, and Fortnite.
Ben Jackson, General Manager Consumer and Small Business at Dell ANZ also commented: “We’re incredibly proud to continue Alienware’s long history of supporting esports and we are excited to be partnering with ORDER not only because they are an outstanding team with impressive runs on the board already in their first year – they also have a vision for the team and their business that complements our own.”
Alienware was, most recently, announced as a global sponsor of League of Legends Esports – sponsoring North America’s LCS, Europe’s LEC, Mid-Season Invitational, NA vs EU Rift Rivals, All-Star Event, and the World Championship. The multi-year partnership will see the company act as the official PC and display partner for the aforementioned competitions.
Esports Insider says: This is a big partnership for ORDER considering the roster of partners that Alienware has – especially its most recent deal with Riot Games. ORDER is trying to do something different than the majority of its peers and it’s one of the leading organisations in Oceania, so this is also a good grab for Alienware.