Russian esports organisation Virtus.pro has announced a partnership with gaming chair brand DXRacer.
The deal includes the design and creation of a Virtus.pro-branded chair, as well as advertisement of DXRacer’s logo on the organisation’s social media platforms and website. A contract has been signed to last until the end of the year.
Roman Dvoryankin, General Manager of Virtus.pro discussed the partnership: “Any esports player or gamer knows our new partner’s name. We are happy to establish an agreement with such a renowned company as DXRacer. I am sure it is just the beginning of our long-term partnership.”
Virtus.pro is also partnered with MegaFon, G2A, Parimatch, Fragstore, and Mr.Cat. The organisation fields teams in Counter-Strike: Global Offensive, Dota 2, Artifact, Fortnite, and Paladins.
Shann Ng, Director of Marketing at DXRacer added: “Virtus.pro is a popular esports team in the CS:GO and Dota 2 community and we are very excited to have them onboard with us. As their official chair partner, we look forward to our exciting partnership with them for 2019.”
DXRacer is already partnered with a number of organisations in the esports industry, including Fnatic, OpTic Gaming, Ninjas in Pyjamas, Natus Vincere, Alliance, and Tempo Storm. In 2018, the chair brand partnered with Riot Games to sponsor the EU LCS.
Esports Insider says: Virtus.pro is one of the most recognisable brands in esports so this is a solid partnership for DXRacer. The gaming chair brand already has a decent roster of partners and evidently it hopes to keep growing its reach with team-branded products going into 2019.
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