Russian esports organisation Virtus.pro has announced Asian betting platform and event organiser Mr. Cat as its general partner.
The deal includes Mr. Cat’s branding being displayed on the organisation’s jersey, social media channels, and website. It will also see joint promotional campaigns being ran both online and offline.
This isn’t the first time Virtus.pro and Mr. Cat have partnered. In 2017, the two parties joined forces to help the Russian organisation gain exposure to the Asian market.
Roman Dvoryankin, General Manager of Virtus.pro spoke on the partnership in a statement: “Mr. Cat proved their professionalism time and time again over the course of our more than two-year partnership. We are excited to have reached a new stage in our relationship. We are proud to be able to name Mr. Cat our general partner.”
Virtus.pro is also partnered with MegaFon, G2A, Parimatch, and Fragstore. Most recently, it entered a one-year partnership with gaming chair brand DXRacer.
Garry Chen, CEO of Mr. Cat also commented on the deal: “Since 2017, Virtus.pro and Mr. Cat have been writing a remarkable story together, and we are very excited for what the future has in store for us. Through the sponsorship renewal, we couldn’t be happier and prouder to announce our general sponsor, imprinting our name, Mr. Cat with one of the greatest esports clubs, Virtus.pro. We will bring a more exceptional experience for our members in the heart and spirit of Virtus.pro.”
Esports Insider says: The initial, two-year partnership must have proven effective and fruitful for Virtus.pro as it aimed to capture more Asian fans. This new deal appears to benefit Mr. Cat more than the last, meaning it now has better access to a wildly-passionate fan base. Good on them both!