Overwatch League (“OWL”) team New York Excelsior (“NYXL”) has announced T-Mobile as its new sponsor.
T-Mobile is not new to the Overwatch League by any stretch of the imagination. The telecommunications brand has previously sponsored Houston Outlaws last year and also had an overall league sponsorship. The Outlaws sponsorship saw various advantages to those that used the carrier such as VIP seating at events along with other exclusive discounts. Furthermore, the collaboration saw a content series released, based around the players and their experiences in the League.
Kai Mathey, Head of Partnerships at NYXL commented: “Our partnership with T-Mobile goes beyond what many may view as a typical sponsorship in esports. We’re excited to work alongside T-Mobile to implement creative and integrated strategies through NYXL matches, community events, content series and more that will continue our mission to grow esports in New York City and around the world.”
The Overwatch League’s second season kicks off on the 14th of February with 10 teams from the ‘Atlantic Division’ and 10 teams from the ‘Pacific Division’ as it welcomes franchises from the likes of Paris and Toronto to compliment the pre-existing roster.
Esports Insider says: T-Mobile is clearly heavily invested in the Overwatch League with the Outlaws, the overall league and now the Excelsior added to a growing list of esports interests. Obviously in a franchised league the benefits are spread more than they would be otherwise, but it’s positive news for the league which has been under scrutiny of late. With the second season imminent, NYXL will be hoping to right the wrongs of last season, which saw them dominate only to fall in the crucial post-season.