Overwatch League welcomes multi-year sponsorship from State Farm

15 February 2019


Insurance and financial giant State Farm has been announced as the official North American insurance provider of the Overwatch League.

The multi-year sponsorship is one of many Activision Blizzard‘s franchised league has acquired; financial details haven’t been disclosed.

The second season of Overwatch League, which added eight expansion teams during the off season, kicked off on February 14th.

State Farm signed its first individual esports sponsorship in January, choosing Rogue’s Fortnite captain and streamer Benjamin “DrLupo” Lupo. It also owns the naming rights to the LCS analyst desk, sponsored the Rocket League Championship Series in 2018, and extended its support of the NBA 2K League for a second season.

Overwatch League boasts a number of high-profile sponsors, including Toyota, HP, Intel, and T-Mobile. Last week, Coca-Cola was announced as the official non-alcoholic beverage for the league and other Overwatch properties in a multi-year deal.

The league is aiming to have its franchises compete from home venues – across North America, Europe, and Asia – by its third season. Season 2 will be marked as progress for this initiative, with Dallas Fuel, Atlanta Reign, and Los Angeles Valiant all hosting matches in their home cities from April.

Esports Insider says: State Farm is now involved with two of the biggest leagues in the industry. It’s clearly ramping up its presence in esports and that’s to be expected when such promising revenue numbers are being reported so regularly (whether they’re entirely accurate or not is for another day). Well done to Activision Blizzard for securing the support of yet another big company!