Disneyland Paris Major adds AOC and SAP as partners

Mars Media has added AOC and SAP as partners for the ongoing Disneyland Paris Major, the fourth Dota 2 Major in the current Dota Pro Circuit season.

The brands have been featured in the broadcast for the Major since it began on May 4th but the deals have only just been formally announced.

Image credit: Valve

Acting as the official analytics partner of the Major, SAP is providing “detailed and insightful in-game data” in the broadcast to increase engagement throughout the event. This isn’t the first Dota 2 Major that the German software corporation has been involved with, and it recently expanded its deal with ESL.

Milan Cerny, Innovation Lead for SAP discussed the partnership: “The MDL Disneyland ® Paris Major is an important milestone on this year’s Dota Pro Circuit, so it was essential for us to become a partner and provide insights to the fan base. We are excited to leverage all our learnings from the season so far and collaborate with MDL, Disney and Layerth on providing the best possible viewing experience to all spectators.”

AOC’s G2590PX gaming monitor is being utilised throughout the Major, in which 16 teams competed in the group stage. The event is currently in the playoffs stage, with organisations such as Team Secret, Evil Geniuses, Ninjas in Pyjamas, and Team Liquid still fighting for first place – as well as the $350,000 (£269,232) and 4,950 DPC points that come along with it.

Stefan Sommer, Director Marketing & Business Management at AOC commented: “Staying in close touch with the global gaming community has always been one of AOC’s most important core values. As more and more fans tune in to watch professional gamers compete for a change at glory, the world of competitive gaming grows exponentially with every event and tournament happening. Therefore, AOC is delighted to partner up with Lagardere Sports, to bring you – for the first time ever – the MDL Disneyland® Major.”

Esports Insider says: This is MDL’s first tournament outside of China and is the first Major to be held in France, so it’s only right that some solid partners are brought in to make it as great as possible. SAP is becoming a mainstay at Dota 2 Majors at this point and AOC may find itself in the conversation more than usual moving forward after this event.

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