This week in esports: Echo Fox, Upper Deck, Complexity, Infinite Esports & Entertainment

A lot is happening in the esports industry. Not only are new partners and sponsors being announced on what seems to be a daily basis, but there are some ongoing developments that are not so common – take Echo Fox’s internal problems and OpTic Gaming’s ominous future, for example. As we always do, we’ve rounded up the biggest stories from this week in esports.

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Riot Games directs Echo Fox to take action following investigation

Rick Fox Echo Fox
Photo credit: Riot Games

Riot Games addressed Echo Fox’s internal situation by directing the organisation to take action against the investor that used racial slurs and made violent threats within 60 days.

Echo Fox has since responded with a statement of its own, explaining that its internal timeline is shorter than 60 days and that it’s “working with the highest level of urgency to remove the investor” from its ranks.

Read the full article here.

Overwatch League enters multi-year deal with Upper Deck

Overwatch League Upper Deck
Image credits: Overwatch League & Upper Deck

Activision Blizzard announced a multi-year deal with Upper Deck for Overwatch League licensed collectibles.

Upper Deck will create trading cards, stickers, sticker books, prints, posters, and memorabilia for the franchised league. The first result of the partnership includes a set of trading cards based on the inaugural season, which is set to be released on June 19th.

Read the full article here.

Sources: Immortals close to purchasing Infinite Esports & Entertainment

Immortals NA LCS 2017
Photo credit: LoL Esports

Esports Insider reported that Immortals Gaming Club – the parent company of Immortals, MIBR, and Los Angeles Valiant – was “very likely” to acquire Infinite Esports & Entertainment.

Texas Esports, the majority owner of Infinite Esports & Entertainment, has set a deadline of May 31st for the sale. At the time of the report, it was considering selling its majority stake for substantially less than the initial $150 million (£117.6 million) it was looking for.

Read the full article here.

Complexity Gaming enters strategic partnership with MillerCoors

Complexity Gaming MillerCoors
Image credit: Complexity Gaming

Complexity Gaming was busy this week, starting with the announcement of its partnership with brewing company MillerCoors.

MillerCoors’ Miller Lite is now the exclusive beverage of the organisation and the company is sponsoring the ‘Miller Lite Player Lounge’, a room for Complexity’s players to let off some steam and watch gameplay.

Read the full article here.

Complexity Gaming announces Mind Gym for GameStop Performance Center

Complexity Gaming HyperX Mamba Sports Academy
Image credit: Complexity Gaming

Complexity Gaming also revealed another room that will be present in the GameStop Performance Center, and that’s the Mind Gym.

Launched in partnership with HyperX and the Mamba Sports Academy, the room is focused on “development, training, and improvement of core cognitive functions” in relation to performance in esports.

Read the full article here.

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