Sterling.VC, the owner of Overwatch League franchise New York Excelsior (NYXL), has launched Andbox.
Andbox is now the parent company of New York Excelsior and Sterling.VC’s yet-to-be-announced Call of Duty franchise.
Scott Wilpon, Co-founder of Andbox commented in a release: “Following the launch of NYXL and our new Call of Duty franchise, we’ve received a tremendous amount of support from our fans, but we recognize that New Yorkers – and gamers everywhere – are still hungry for a deeper, more meaningful connection to esports. We’re incredibly excited to launch Andbox to help people find exciting new ways to self-identify and express themselves as gamers.”
As well as housing esports franchises, it will prioritise apparel. Maxwell Osborne and Dao-Yi Chow, who co-founded the New-York based fashion label Public School, will serve as Creative Directors for the new venture. The company’s first collection will be available in the summer.
Rohit Gupta, Co-founder of Andbox also discussed the venture: “In New York, we have a unique opportunity to grow and unite the gaming community both on a local and global stage, and we’re confident that Andbox will continue to raise the bar by celebrating gamers on a scale rarely seen in this industry.”
Andbox will also host events based on a number of esports titles and create content to “foster New York’s diverse gaming communities.”
Esports Insider says: It’s good to see Sterling Equities set itself up properly to adopt esports. New York isn’t typically known as an esports hub but it has a dedicated audience so catering to it makes sense.