This week in esports: Marvel, adidas, Bell, ICON Esports

Team Liquid announced a heroic strategic partnership, adidas expanded its presence in the industry, Canadian telecommunications giant Bell partnered with a major national organisation, and ICON Esports acquired what was once a competitor. Here’s the rundown on the biggest stories from this week in esports.

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Team Liquid enters strategic partnership with Marvel Entertainment

Team Liquid Marvel
Photo credit: Team Liquid

Netherlands-based organisation Team Liquid announced a strategic partnership with American entertainment company Marvel Entertainment.

The deal includes exclusive co-branded merchandise and collaborative content that will be released over the coming months!

Read the full article here.

Team Heretics announces adidas as technical sponsor

Team Heretics adidas
Photo credit: Team Heretics

Spanish organisation Team Heretics unveiled sportswear giant adidas as its technical sponsor, which will lead to a co-branded clothing range.

Team Heretics showcased its new jersey – which is Call of Duty World League Championship-themed and exclusive to Spanish esports event Gamergy – to launch the deal.

Read the full article here.

OverActive Media adds Bell as founding marketing partner

OverActive Media Bell
Image credit: OverActive Media

OverActive Media announced Canadian telecommunications company Bell as its first founding marketing partner.

Bell has also acquired a minority interest in the parent company of Splyce, Toronto Defiant, MAD Lions E.C., and OAM LIVE. It’ll act as the exclusive telecommunications partner of the teams during the multi-year deal.

Read the full article here.

ICON Esports acquires Chiefs Esports Club

ICON Esports Chiefs Esports Club
Image credit: ICON Esports

ICON Esports acquired fellow Australian esports organisation Chiefs Esports Club.

Chiefs Esports Club will be the brand that houses all of the teams, with ICON stepping back to act as the parent company of the organisation. The deal aims to strengthen the position of the brands’ presence in the Oceanic region.

Read the full article here.