Netherlands-based esports organisation Team Liquid has announced a strategic partnership with American entertainment company Marvel Entertainment.
The partnership will include exclusive merchandise and collaborative content that will be released over the coming months.
Team Liquid’s League of Legends team debuted the partnership at Rift Rivals: North America vs Europe, donning Captain America-inspired jerseys that displays both the Team Liquid and Avengers logos.
Available to the public, the first collection of collaborative merchandise involves jerseys and t-shirts that include – or are inspired by – Captain America, Iron Man, Avengers: Endgame, and the Marvel logo itself.
Team Liquid partnered with Chinese content platform HUYA earlier this month to help cultivate its audience in the country. Players that represent the organisation in League of Legends, Counter-Strike: Global Offensive, Apex Legends, Hearthstone, and PlayerUnknown’s Battlegrounds will all be available live stream on the platform.
Blood Centers of America was also announced as a new partner of Team Liquid in June, too. The deal involves branded donation trucks travelling around North America, allowing fans of the team to donate blood in exchange for a limited edition t-shirt.
Esports Insider says: Team Liquid has been on a hot streak throughout June with innovative, unexpected partnerships. It’s undoubtedly one of the biggest brands in the industry and for that reason – especially when you consider the legion of fans it has – it’s understandable why these major companies want to work with the organisation.