Esports merchandising company We Are Nations has partnered with European organisations OG and North.
We Are Nations will act as the official clothing partner of both organisations, producing and selling apparel and merchandise collections for them moving forward.
Xavier Oswald, Co-owner and Chief Revenue Officer at OG discussed the deal: “We are thrilled to work with We Are Nations to deliver high-quality merchandise to our dedicated fan base around the world. OG fans have been asking for more merchandise and We Are Nations is the perfect partner to help us meet our fans expectations.”
North is also partnered with Pinnacle, Capgemini, SteelSeries, Challengermode, and Shark Gaming, whereas OG is in partnerships with Socios.com and Red Bull.
Jonas Gundersen, CCO at North also commented on the partnership: “Partnering up with the team at We Are Nations is an obvious choice for us. Our ambition of how to build a modern esports organization correlates so well with how We Are Nations approaches the gaming apparel space.”
We Are Nations also handles merchandise for the likes of Riot Games’ LCS, Echo Fox, BLAST Pro Series, OpTic Gaming, FACEIT, G2 Esports, MIBR, and Origen. The company hired Alaina Gossett as its Global Product Manager and Melissa Capehart as its Accounting Manager in June, as well as promoting Caroline Engle to its Director of Communications and Partnerships.
Esports Insider says: We Are Nations is slowly but surely securing a great roster of organisations to partner with across the industry. Competition is heating up in the esports apparel space so it’s impressive that We Are Nations is continuing to secure these types of deals.