Esports merchandising company We Are Nations has hired Alaina Gossett as its Global Product Manager and Melissa Capehart as its Accounting Manager.
Gossett previously worked in merchandise product design at The Walt Disney Company, gaining experiencing in apparel technical design, merchandise product design, and product integrity.
Gossett will assume responsibility for the day-to-day operations of We Are Nation’s production supply chain, which involves the apparel cut and sew vendors, screen printers, embroiderers, and sublimation houses and textile mills.
Patrick Mahoney, CEO of We Are Nations discussed the hires in a statement: “We are thrilled to have the opportunity to bring so many strong people aboard as we continue to grow the company. I really enjoy working in the professional and dynamic atmosphere that the team is creating.”
Caroline Engle has also been promoted to Director of Communications and Partnerships. Engle previously worked in marketing for the likes of NBC Olympics and GameWisp.
Engle commented: “These changes reflect the fact that we’re growing and need to scale up our depth of operations to deliver best in class, which, at this point, we’re fully equipped to do.”
We Are Nations handles merchandise for the likes of OpTic Gaming, G2 Esports, Misfits Gaming, and Team MVP. The company partnered with Walmart Marketplace in May to list merchandise for its partners on the online retail space.
Perhaps its biggest partnership to date, the company handles merchandise for Riot Games’ LCS. Launched in February, the official merchandise store stocks apparel and merchandise for all 10 long-term partners that are in the competition.
Esports Insider says: We’ve watched We Are Nations’ moves very closely since it really started making a name for itself last year and it’s good to see it in a position where it can bring in even more experienced personnel, as well as promote those who have proved themselves.