Veloce Esports receives investment from Eric Tveter

11 September 2019


London-based organisation Veloce Esports has received investment from Eric Tveter, former Central Europe CEO of Liberty Global.

Tveter’s investment is part of an angel funding round for the organisation, though no financial details or additional information have been disclosed at the time of writing.

Veloce Esports
Photo credit: Veloce Esports

Rupert Svendsen-Cook, Business Director of Veloce Esports discussed the investment in a release: “I’m very proud of what we’ve achieved in such a short amount of time, but this is a very fast-moving industry by nature. Whilst we’re racers at heart and love to win competitions, the real value in esports is in the viewership; that is where Veloce sits in a very strong position compared to anybody else in the industry. We could not ask for a more strategic and aligned investor in the media sector than Eric to take us towards our global expansion.”

Launched in June 2018, Veloce Esports has won a number of events and secured partnerships with the likes of Logitech G and BenQ. Tveter has joined the organisation as its Chairman and will work alongside Svendsen-Cook, Jack Clarke, and Jamie MacLaurin in an effort to sustain its growth.

Eric Tveter
Eric Tveter. Photo credit: Nik Hunger.

Tveter commented on his investment: “Veloce Esports has already established itself as a leading player in the racing and general esports space. My investment into Veloce underscores the strong operating and strategic fundamentals Veloce has demonstrated in forging an enviable and focused market position for growth and value creation in the exploding $1.1 billion esports arena. Veloce’s management team have proven themselves to be capable, agile, and insightful.

“I’m delighted to be joining this talented and dynamic leadership team as non-executive chairman to bring not just my senior leadership experience in startups, turnarounds, and other extremely competitive, high-growth markets, but also my extensive knowledge and relationships in the technology, media, and telecommunications industries that will shape the evolving esports landscape.”

Esports Insider Says: We expect to see new business opportunities arise thanks to the experience of newly-appointed chairman Tveter and we’re genuinely intrigued to see how much Veloce can raise in its Series A.