Berlin-based organisation G2 Esports has announced a partnership with the German arm of pizza restaurant chain Domino’s.
The partnership is focused around this year’s League of Legends World Championship in Europe.
The deal will include a viewing party hosted at G2 Esports’ headquarters on October 18th, where the organisation’s final day of the group stage will be shown. The slogan for the campaign is ‘#G2 Delivers’ and includes social media content and event activations.
Carlos ‘Ocelote’ Rodriguez, CEO of G2 Esports commented on the partnership: “When I was a pro player, Domino’s sponsored me. Now, as CEO of G2, the partnership has come full circle and it’s an honour to have Domino’s as our official pizza partner. Through this relationship, we will continue to give back to our loyal #G2ARMY by bringing exciting experiences as we set our sights on coming out on top at Worlds.”
G2 Esports is one of 10 long-term partners in the LEC, Riot Games’ top flight of European League of Legends. It’s also partnered with the likes of AORUS, NEEDforSEAT, Red Bull, Logitech G, AOC, paysafecard, Twitch, and Esport Management.
Esports Insider says: Domino’s is positioning itself more and more in the esports scene and getting involved with G2 Esports – one of the more popular brands in the space – is a good move, especially around the time of Worlds where it could do some real damage.