The Esports Awards has announced a partnership with luxury automaker Lexus ahead of its fourth annual event.
Lexus will supply supercars for the show, situated both inside and outside of Esports Stadium Arlington, on November 16th.
Tom Mercey, CEO and Co-founder of Esports Awards commented on the partnership in a release: “It’s an honour to be able to host Lexus and three of its supercars at this year’s ceremony. With the Esports Awards now in its fourth year, it’s great to be able to work with a prestigious brand who is committed to driving the esports ecosystem forward.”
As well as the presence of three supercars at the awards, a “number of esports celebrities will also be involved in content pieces” surrounding the vehicles.
Lisa Materazzo, Marketing Vice President at Lexus added: “At Lexus, we are excited to make an entrance into esports with an event which shares the same attention to creating unique personal experiences. The LC 500 luxury performance coupe featured in the Black Panther movie, Men in Black International inspired Lexus RC F coupe, and GS F 10th Anniversary will provide the perfect backdrop for the black-tie celebration.”
Other partners of the Esports Awards include Esports Stadium Arlington, Secretlab, Red Bull, Maikai Copenhagen, EsportsGear, Scuf Gaming, eBeatz, Movember, Sizzle Creative, The Koyo Store, Blinkfire Analytics, and VIPgift.
Esports Insider says: There aren’t many major car brands left to join esports in one capacity or another at this point. Lexus’ entrance into the scene through an annual celebration of what’s happening in esports seems like a decent choice, though is simply having cars at an event a good activation? We’ll have to wait and see because we’re not so sure.