French organisation GamersOrigin has announced a partnership with TF1 Licences, a branch of the biggest TV channel in France.
The deal sees TF1 Licences represent GamersOrigin, handling its licensing and sponsorships.
With this partnership, TF1 Licences adds its first esports company to its portfolio. It aims at developing the notoriety of the brand in France and abroad by setting-up partnerships with its portfolio companies that would get interested in esports.
Its business portfolio includes sports teams like the New Zealand national rugby union team, French and international TV Shows like The Voice, as well as mass retail companies.
Guillaume Merlini, Founder and Director of GamersOrigin commented on the deal: “We are particularly proud of this merger between GamersOrigin and TF1 Licences, we have full confidence in their expertise and teams regarding the possibility of developing strategic partnerships for our structure in France and abroad.”
GamersOrigin is one of the biggest esports organisations in France. It competes in the likes of League of Legends, Fortnite, and Hearthstone. Earlier in March it secured a €3 million investment, in September it opened an esports facility of 900m² in Paris.
Esports Insider says: Even if this partnership involves the business branch of a TV channel, it’s interesting to see traditional media getting more involved in esports. It’s likely that this venture will bring more commercial value to GamersOrigin so, naturally, it seems like a good move for those involved at the organisation.