NBA 2K League team Wizards District Gaming has unveiled a multi-year partnership with technology company Alarm.com.
As part of the deal, Alarm.com will have its branding displayed in-game during Wizards District Gaming’s matches and will be a jersey sponsor for the team.
The two will collaborate on “experiential activations,” including player appearances, social media features, branded content, and other brand integrations through Twitch and digital campaigns.
Zach Leonsis, Senior Vice President of Strategic Initiatives at Monumental Sports & Entertainment discussed the partnership in a release: “We are thrilled to announce Alarm.com as the official jersey patch partner of Wizards District Gaming. Headquartered locally with a tremendous global reach and focus on technology, Alarm.com is trusted by millions of people worldwide to protect their homes and businesses and we couldn’t be more excited to incorporate their brand in a wide array of unique activations.”
Monumental Sports & Entertainment’s new home solutions partnership arrived just one day after it launched Caps Gaming, an esports team set to compete in NHL 20.
Anne Ferguson, Vice President of Marketing at Alarm.com also commented: “We’re entering the next evolution of our long-standing relationship with Monumental Sports & Entertainment. The emerging universe of esports and the NBA 2K League is a natural fit for exposing legions of tech-savvy players and fans to Alarm.com.
“We’re always looking for ways to be front and center with people who may want to include Alarm.com in their daily lives or join a great team that’s creating the next generation of smarter home and business solutions. Aligning our brand with Wizards District Gaming creates unique opportunities to help us achieve those goals.”
Esports Insider says: Nothing about this partnership seems to raise an alarm, and bearing the excitement of both parties, it should set off some good collaborations with an established non-endemic company.