Betting company Parimatch has become a partner of EPICENTER‘s upcoming Counter-Strike: Global Series event.
Parimatch recently partnered with ESforce Holding, the parent company of EPICENTER, to launch its own Dota 2 league.
Stepan Shulga, Head of Esports at Parimatch discussed the partnership in a release: “We have already created a unique CIS-based league thanks to our partnership with ESforce, but we are not stopping here. EPICENTER is a brilliant tournament featuring top-tier teams and increased viewer involvement, so we have prepared exciting activities for our players.”
Activations from Parimatch’s involvement at EPICENTER CS:GO have not been disclosed at the time of writing. The LAN finals of the tournament will take place at the Crocus Expo in Moscow, Russia on December 21st-22nd.
Sergey Barkhudaryan, Commercial Director at ESforce Holding added: “Partnership with Parimatch became a stellar case of viewers enjoying a huge, emotionally fueled show, and partners appreciating sincere gratitude and high level of audience engagement. We are happy to take the next step in our partnership by greeting Parimatch as the official partner of our main event – the EPICENTER.”
Earlier this month, Parimatch entered a partnership with ESforce Holding to launch the Parimatch League for Dota 2. The eight-team tournament sees squads from Russia, Belarus, and the CIS region.
Esports Insider says: This seems like a natural expansion of the original partnership made between Parimatch and ESforce Holding earlier this month. It’s hard to judge this specific partnership because the terms and activations aren’t known, but at least there’s not a long wait to find out.