Tournament organiser BLAST has renewed its partnership with skin-trading platform CS.Money ahead of its inaugural BLAST Premier event.
The partnership is a continuation of the alliance forged for last year’s BLAST Pro Series, which has been replaced by BLAST Premier for 2020.
The companies will collaborate on content for BLAST Premier, as well as in-game and broadcast activations. According to a release, this weekend’s event in London will use the partnership to highlight the role of in-game fashion and customisation.
Artsiom Rabtsau, CMO of CS.Money, commented in a release: “I’m glad to announce our continuation of our partnership agreements with the BLAST team. This year will be more attractive and engaging for all fans of esports and especially the continually growing CS:GO audience. We aim to deliver a new way of interacting with the world of skins. Do not miss the show!”
The 2020 BLAST Premier season will award $4.25 million (£3.27 million) in total, with spring and fall finals events each awarding $500,000 (£384,782.50) to the winning team alone, and the season-ending Global Final awarding $1 million (£769,565.00) to the ultimate champions. Betway was the first global sponsor to be announced for BLAST Premier, also continuing a partnership from the BLAST Pro Series.
Leo Matlock, Commercial Director at BLAST, added: “To have secured BLAST’s second global circuit partnership is testament to the new BLAST Premier concept, our commercial proposition and our brand partnership team who worked closely with CS.Money to renew and expand our 2019 partnership. We have developed interactive content and activations together that fans will be able to enjoy and we are excited to showcase the rest of our content concepts during BLAST Premier’s upcoming inaugural events in London.”
Esports Insider says: The CS:GO scene is evolving in a big way in 2020 with the competing BLAST Premier, ESL Pro Tour, and FACEIT’s incoming B Site franchise league. There’s sure to be competition to attract the best and most lucrative set of sponsors for each.