This week in esports: Google, Coca-Cola, Fnatic, LCS

31 January 2020


As always, we’ve rounded up the biggest and best stories from the past week so you can stay abreast of the industry’s biggest happenings. This week in esports saw Activision Blizzard partner with Google, Coca-Cola expand its footprint in the industry, Fnatic unveil its new logo, and LCS announce its very own PC cafe.

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Activision Blizzard enters multi-year deal with Google

CDL Launch Weekend Minnesota ROKKR
Photo credit: Call of Duty League

Activision Blizzard will broadcast Call of Duty League, Overwatch League, and Hearthstone esports exclusively on YouTube.

This is part of a multi-year deal between Activision Blizzard and Google that also sees Google Cloud become the preferred provider of the developer’s game hosting infrastructure.

Read the full article here.

Pittsburgh Knights refreshes with Coca-Cola partnership

Pittsburgh Knights Coca-Cola
Image Credit: Pittsburgh Knights

North American organisation Pittsburgh Knights established a partnership with American beverage company Coca-Cola.

The collaboration between the Pittsburgh Knights and Coca-Cola comes in course with the launch of the company’s newest drink, Coke Energy.

Read the full article here.

Fnatic unveils “simplified, cleaner, sharper” new logo

Fnatic 2020 Jersey
Photo credit: Riot Games

London-based organisation Fnatic unveiled its new logo after spending days teasing a change on social media.

This is the third iteration of the organisation’s visual identity in its 15 years of existence. The logo is described as a “simplified, cleaner, sharper” version of its predecessor, with the change being made in an effort to align it “visually with our new aesthetic as a brand.”

Read the full article here.

LCS extends Red Bull partnership and plans Alienware arcade

LCS extends partnerships with Red Bull and Alienware, opens LCS Arcade
Photo credit: Riot Games

Riot Games extended LCS’ partnership with Red Bull for 2020 and revealed plans to launch a PC bang-style cafe powered by Alienware.

Alienware will help Riot Games to bring the LCS Arcade to life, in which it will be located at the LCS Studios in Los Angeles, California.

Read the full article here.

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