Spanish organisation Vodafone Giants is the first European esports brand to become a global partner of sports apparel giant Nike.
To kick off the partnership, Nike is set to release a co-branded apparel collection with the organisation on January 20th.
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At the time of writing, there are no details on the partnership when it comes to the financial terms, nor is the length of the contract known. Besides co-branded apparel, it’s unknown as to what the deal comprises of though more details are expected to be disclosed soon.
Just last week, Nike established a partnership with Korean organisation T1. In its deal with T1, Nike will not only provide co-branded clothing but also “cutting-edge training facilities” and training programs for its players. It has also entered multi-year deals with Chinese league LPL and Brazilian organisation FURIA.
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In addition to Nike and the organisation’s title sponsor of Vodafone, it’s partnered with Ozone Gaming Gear, Drift Gaming, Malaga, VS Gamers, and Only The Brave.
Esports Insider says: If Nike is working harmoniously across all of its regional departments then it’s clear that it has a regional-focused plan when it comes to esports. With this deal, it now has a presence in Asia, South America, and Europe with esports alone.
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