British organisation Diabolus has entered a three-year partnership deal with Italian sportswear brand Kappa.
The deal sees Kappa become the organisation’s official kit and apparel partner until 2023.
Kappa will provide kit and training wear to Diabolus’ players, as well as collaborating with the British organisation on lines for both casual and leisure wear.
Nick Uttley, COO of Diabolus, spoke on the partnership in a release: ‘’Bringing Kappa onboard as our official team wear partner is a statement of how far we have come as a brand. As we begin to move into international competition it makes sense to partner with an amazing international brand such as Kappa. If we want to be the best, we should also look the best. That’s why we are proud to have the Kappa logo alongside ours on our amazing new team kit. Together we will be sure to #GiveEmHell.”
The deal is similar in nature to that between Kappa and Vexed Gaming, which was established late last year. The Italian sportswear brand also partnered with Chinese organisation Royal Never Give Up in January, specifically activating around its Dota 2 team.
Dave Bandell, Kappa UK’s Team Sports Manager commented: “We at Kappa are delighted to enter into the really exciting arena of esports. As soon as we met Diabolus we knew they were just the team that we at Kappa would love to partner with to enhance our growing reputation in the esports market place. We look forward to growing with Diabolus in this exciting sector of UK and global esports.’
Esports Insider says: Seeing Kappa expand its presence in UK esports through Diabolus is encouraging, meaning that its deal with Vexed has (presumably) been fruitful. It’ll be interesting to see what the parties produce together in the near future.