Brazilian organisation FURIA has partnered with Swiss-based Blocksport to launch its own branded mobile application.
FURIA becomes the first South American esports organisation to have its own application through Blocksport, which is designed to improve fan engagement.
Blocksport will provide its mobile solution on a white-label basis to FURIA as a means of increasing fan engagement and brand awareness, a service it’s also providing to companies outside of esports.
Vladimir Liulka, Co-founder and CEO of Blocksport, commented on the partnership in a release: “We are delighted to have signed with Furia, one of the most innovative and forward-thinking esports organizations in the world. Welcome on board, Furia!”
FURIA is now the third organisation to use the Blocksport platform to launch a mobile app, joining Danish organisation Team Singularity and Berlin-based organisation BIG. Much like with the aforementioned partnerships, the app is said to give fans the opportunity to interact with other supporters of the organisation and offer access to exclusive benefits and discounts.
Jaime Pádua, Founder and CEO of FURIA, added: ”Furia is 100% excited to be a partner with Blocksport. We believe it will be a long and reliable partnership. Our fans will engage even more with Furia!”
FURIA entered a deal with esports-dedicated bookmaker Rivalry in a commitment to help the Brazilian and South American esports scene at the top of 2020.
Esports Insider says: More organisations are looking at new ways to interact with their fan bases. With Team Singularity and now FURIA launching their own apps, we wonder if other organisations will follow suit through Blocksport – and perhaps whether Blocksport is adopting a regional approach to esports.