Danish organisation Team Singularity has partnered with Swiss-based Blocksport to launch its own branded mobile application.
The organisation is one of the first in its region to have its own application, which is designed to connect esports fans with their favourite teams, through Blocksport.
Focused on providing a mobile solution for fans to connect with teams, Blocksport will provide its platform on a white-label basis to Team Singularity as a means of increasing fan engagement and brand awareness.
Vladimir Liulka, Co-founder and CEO of Blocksport, commented on the partnership in a release: “Team Singularity is led by an experienced management, and we are confident that our mobile app will help Team Singularity to achieve the highest level of fan engagement. Welcome on board, Singularity!”
In 2019, German organisation BIG partnered with Blocksport to create a dedicated app for its fans – much like this partnership. The app is said to enable fans to interact with other supporters and the organisation, while providing access to exclusive benefits and discounts on products.
Atle S. Stehouwer, Founder and CEO of Team Singularity, added: “We are thrilled to partner up with Blocksport as we have been looking for the right company to help us develop a Singularity app that suit our needs and will help us with a greater fan interaction.”
Team Singularity entered a deal with Nordic beverage brand NOCCO, which produces sugar-free energy drinks, in March.
Esports Insider says: Considering the current global situation, dedicated mobile apps for organisations to increase fan interaction could prove to be a worthwhile initiative. It’ll be interesting to see if other organisations opt to follow suit.