North American organisation beastcoast has unveiled Four Loko as its official adult beverage sponsor.
The alcoholic beverage brand will activate through ‘happy hours,’ a series that will “bring together beastcoast’s fans and the team’s roster.”
This is said to be the first exploration into the esports industry for both Four Loko and its parent company, Phusion Projects. During the aforementioned online series, fans will be able to participate in giveaways for merchandise from both beastcoast and its new partner.
Grant Zinn, CEO and Founder of Beastcoast, spoke on the deal in a release: “This revolutionary partnership is a huge step forward for Beastcoast and for Phusion. From day one, Beastcoast has been all about bringing people together to have fun playing games. We can’t think of a better brand that embodies that value than Four Loko.”
Four Loko joins Rivalry, ZOWIE, RESPAWN, HyperX, AORUS, and INTERVENT as a partner of the New York-based organisation.
Steve “Lord Knight” Barthelemy, a Dragon Ball FighterZ player for beastcoast, also commented: “This new partnership with Four Loko means a lot to me. In the fighting game community, it is common for newer players to use “fake” partnership tags as a joke or as something they would aim for in the future. Four Loko was actually one of the original ones I used. “It’ll happen one day!” I used to say – and sure enough, it happened.
“For me, Four Loko was there for the good times on the road, the disappointing losses, and the victory nights. I hope this partnership not only opens new doors for other players, but also new types of partnerships in the community. The fighting game community is not just about the games — it’s about the lifestyle as well.”
Esports Insider says: We have a sneaky suspicion that this partnership will be a crowd-pleaser for the fighting game community. beastcoast is building up a solid roster of diverse, prominent partners and helping to bring stability to the community it’s part of.