Activision Blizzard has brought on TeamSpeak as the broadcast communications partner of the Call of Duty League.
The league will integrate TeamSpeak into all in-game communications through 2023, according to a release.
The partnership will include a global digital marketing program comprised of online brand sponsorships and community campaigns. Once the league can resume live events, stadium activations will also be a part of this sponsorship.
Jack Harari, VP of Global Partnership Development at Activision Blizzard Esports, commented on the partnership in a release: “TeamSpeak offers best-in-class broadcast communications capabilities that we rely on to empower and optimize our teams and players. We have an obvious advantage entrusting TeamSpeak to provide this critical part of our operations in highly competitive environments where seamless voice communications are critical to successful broadcasts of live competition.”
TeamSpeak can operate both online and offline, boasts low latency and low resource usage preventing interruptions during a match, and was already involved with Activision Blizzard’s other franchised competition – the Overwatch League.
Ian Bamford, CEO of TeamSpeak, added: “Working with the Call of Duty League is a strong indicator of the continued adoption of our technology as the solution of choice among the leading competitive leagues and teams worldwide. Our technology ensures seamless in-game communications for every scenario, whether all-virtual, or for live, in-person events.”
Esports Insider says: As Overwatch League signed a deal with TeamSpeak back in December, this simply seemed to be just a matter of time. As TeamSpeak became even more crucial in the move to online play, making the deal official makes a lot of sense. The three-year deal shows a longterm commitment on both sides, too.