British organisation Excel Esports has extended its deal with custom computer building company Chillblast.
The PC company and Excel Esports are celebrating the renewal with a range of bespoke Excel-branded towers.
Three computers with custom towers have been designed by Chillblast, emblazoned with Excel Esports’ logo and colours, and are now available for purchase. The computers are said to have specifications that cater to beginners, players, and creators.
Robin McCammon, Chief Commercial Officer of Excel Esports, spoke on the extension: “In Chillblast we have a dedicated and true supporter of Excel. The quality and speed of the Chillblast PCs allow us to compete at the highest level and prove ourselves amongst the world elite in professional gaming and Esports. We look forward to gaming together with this key partner.”
Excel Esports’ players and staff will continue to Chillblast’s computers for the foreseeable future as part of the deal. Last month, the organisation extended its partnership with Kingston Technology Company’s gaming brand HyperX.
Ben Miles, Director at Chillblast, said: “Chillblast is extremely proud to be working with Excel Esports. This team’s vision, passion and trajectory is exactly what’s needed to take British esports to the next level. With an exceptional training facility at Twickenham Stadium and a talented executive board, Chillblast is incredibly excited to be taking this journey with Excel.”
Esports Insider says: Excel Esports has levelled up significantly in the past year, meaning there’s a good chance that Chillblast will receive more awareness than ever from this partnership. Add in the custom branded towers and this deal could be very fruitful for both parties if the products are received well.