Non-alcoholic beer brand Bitburger 0.0% has been announced as the exclusive refreshment partner of the ESL Meisterschaft German National Championship league.
Bitburger 0.0% served as a sponsor of the annual ESL One Hamburg event the past two years and has now expanded its partnership with ESL with this addition.
Marco Boor, Head of Sponsoring at Bitburger, commented in a release: “Esports is an extremely dynamic, growing sport, and from our point of view a sponsorship topic of the future. As a modern company, we always rely on innovative developments and technologies. That is why we got into esports at an early stage and are now very happy to further expand our partnership with ESL.”
ESL Meisterschaft 2020 focuses on four games: Counter-Strike: Global Offensive, Dota 2, Warcraft III, and Clash of Clans. The partnership with Bitburger 0.0% will span both 2020 seasons.
The non-alcohol beer’s branding has been featured on ESL Meisterschaft streams since May 19th and the brand will sponsor the pre-match segment for the grand finals, as well as provide its products to players, talent, and crew at the ESL studio.
Stephan Schröder, SVP Global Brand Partnerships EMEA at ESL, added: “We are very proud to have a top premium brand to this extent on board with Bitburger 0.0%. This is further evidence of our efforts to develop and expand engagements with fantastic partners. Especially in these difficult times, it is great to see that strong brands like Bitburger 0.0% continue to see the opportunities in our competitions.”
Esports Insider says: It makes a lot of sense to expand this regional partnership from the annual events to a more consistent league presence, especially at a time in which upcoming live events are still a big question mark.