British organisation Fnatic has established a commercial partnership with sponsorship and audience analytics firm Cavea.
The deal will see Cavea provide an understanding of the return on investment for its sponsors through “continuous analysis of branded content.”
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According to a release, Fnatic has joined Swedish organisation Ninjas in Pyjamas, British organisation Excel Esports, and tournament organiser DreamHack on Cavea’s roster of partners.
Craig Santicchia, Partner Development Director at Fnatic, spoke on the deal in a release: “As a leader in sports entertainment, understanding our fans is critical. Having access to more data through CAVEA enables us to make smarter, more eficient decisions as a business. Through CAVEA we can understand the true media value of our proposition and the ROI partners receive as well as being able to understand deeper our own media channels.”
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Fnatic is partnered with the likes of BMW, AndaSeat, OnePlus, AMD, PCSpecialist, Rivalry, LeTou, and Monster.
Mircea Gabriel Eftemie, Co-founder & CEO of Cavea, added: “To be able to work with such a professional and data-orientated organization like FNATIC, who are first movers and market leaders in so many ways, is just a dream come true. All our clients, and especially FNATIC, understand the importance of data driven decision making – which will give them a critical business advantage over everyone else. I welcome FNATIC and their entire team, and can ́t wait to get started.”
Esports Insider says: Measuring the actual ROI for partners and sponsors is a very important area of such deals, so we’re glad to see Fnatic forge a deal with Cavea to ensure it’s on top of things. If the organisation can provide concrete numbers about the value it can deliver, perhaps it’ll help it to bolster its roster of partners in the future.