Tournament organiser DreamHack has established a partnership with Mastercard for its Northern League of Legends Championship (NLC).
Mastercard will serve as the official payment partner of the competition for the 2020 season.
As part of the deal, Mastercard will offer “Priceless Play of the Match” rewards for those who watch the NLC throughout the year. Last August, financial services corporation expanded its global partnership with Riot Games to cover North American league LCS.
Roger Lodewick, Co-CEO of DreamHack, spoke on the deal in a release: “Esports continue to grow and thrive, so we couldn’t be happier to welcome Mastercard to the DreamHack family and their ongoing support of this industry. We greatly value this partnership and look forward to offering even more content to our fans of the NLC.”
Earlier this month, Telia was announced as a partner of the NLC through 2021. The telco company hosts several leagues as part of the circuit – namely in Denmark, Finland, Norway, and Sweden. The top two teams from each league advance to the Telia Masters, a qualifying event that in turn allows the best to advance to the NLC.
Agnes Woolrich, Vice President of Marketing at Mastercard in the UK, Ireland and the Nordics, added: “League of Legends is central to our increasing support of eSports around the world, so we are delighted to be partnering with DreamHack on the new Northern League of Legends Championship. We are honoured to be playing a part in bringing the gaming community across Northern Europe together, especially in these challenging times. We look forward to celebrating the best of League of Legends play, as well as helping fans get closer to their passion through unique priceless experiences and rewards.”
Esports Insider says: Mastercard has supported League of Legends esports in a big way for quite some time now so this particular deal makes sense, acting as an extension of its involvement in the title.