Simplicity Esports and Gaming Company has tapped AMC Networks International – Latin America (AMCNI-LA) to sell sponsorships.
The deal will see AMCNI-LA aim to increase commercial opportunities for Simplicity Esports’ Brazilian brand Flamengo Esports.
In April, Simplicity Esports made an operational adjustment that saw Team oNe removed from management duties regarding Flamengo Esports. The move was made in an effort to ensure the brand was in a good position to be accepted into the long-term partnership model that will be implemented in the CBLoL. The model will be similar to that seen in the LCS, LEC, and LPL.
Héctor Costa, Senior Vice President of Advertising Sales at AMCNI-LA, commented on the partnership in a release: “We are very pleased with this alliance with Simplicity Esports, to focus on monetizing sponsorships for Flamengo Esports, the prestigious Brazilian club. This agreement expands our great offering and contributes to the continued growth of AMCNI-LA in Brazil and potentially at the pan-regional level.”
On June 9th, it was revealed that Simplicity Esports is intending on bringing in a Free Fire roster under the Flamengo banner, making it the second roster to represent the organisation alongside its League of Legends team.
Jed Kaplan, CEO of Simplicity Esports, explained the reasoning behind this particular agreement: “We chose to partner with AMCNI-LA because of their deep relationships and extensive experience with advertising sales in Latin America. Hector and the rest of his team understand our strategy to grow the Flamengo Esports brand globally, as well as the value of corporate sponsorship activations that provide exposure to our loyal and engaged fanbase of over 1,600,000 followers on social media.”
Esports Insider says: Given the extensive knowledge that AMCNI-LA possesses regarding the Brazilian scene, this deal makes a lot of sense. With Flamengo already sponsored by the likes of adidas and Samsung, it will be interesting to see what future deals can be acquired for the organisation.