Danish organisation North has established a partnership with domestic computer manufacturer MM Vision.
The partnership will see North’s Apex Legends, FIFA, Counter-Strike: Global Offensive players and streamers equipped with gaming computers.
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Christopher Håkonsson, CEO of North Esports, discussed the partnership in a release: “We are thrilled to team up with MM Vision, who really knows how to get the most out of the hardware pro players need to perform on the highest level. MM Vision provides all our players with high-quality equipment and support from their skilled specialists.”
North has undergone plenty of changes in 2020 already, from changing its entire branding to either establishing or extending deals with the likes of Nocco, Capgemini, and EPOS.
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Martin Persson, Head of Sales and Marketing for MM Vision, also commented on the deal: “We are incredibly pleased to be a new partner in North. We see a huge potential in one of Scandinavia’s most professional and ambitious esports organizations – a potential that we, as Denmark’s largest PC manufacturer, want to ensure come true.
“The nerdy passion for esport, we have met at North, is a perfect match with our enthusiasm and passion for PCs, and we look forward to creating some fantastic things with North. Having strong role models to look up to is crucial if Danish esports is to continue to develop some of the world’s best esports athletes. We are incredibly proud to be able to help North continue to serve as inspiration for the Danish stars of the future.”
Esports Insider says: Although these sorts of deals aren’t out of the ordinary, it’s nice to see North continue to acquire partnerships with prominent companies from its region in a time that’s not easy for many in the industry.