This week in esports: Haval, Live Media, Mastercard, RLCS

As always, we’ve rounded up the biggest and best stories from the past week so you can stay abreast of the industry’s biggest happenings. This week in esports saw Haval enter esports, Live Media expand into Asia, Mastercard sponsor NLC, and RLCS evolve into an events circuit.

We also have a twice-weekly newsletter that informs you of every significant happening in the business and industry side of esports, feel free to subscribe here. deal marks esports entrance for Haval Haval

Russian organisation signed automotive manufacturer Great Wall Motors-owned marque Haval as its exclusive automotive sponsor.

This partnership is centred around the organisation’s roster in Dota 2, though terms of the partnership – including activations, financial details, and the length of the deal – have not been disclosed at the time of writing.

Read the full article here.

Live Media enters broadcast deal with HUYA

Live Media HUYA
Credit: Live Media

Latin American event organiser Live Media entered established a broadcasting deal with Chinese live streaming platform HUYA.

Liga Pro Gaming will have a personalised channel with content created from Peru, in Mandarin, through the partnership. The Peru-based product will debut on HUYA from July 2nd, initially broadcasting a show match. The live streaming platform will “be in charge of the cast and coverage” of Liga Pro Gaming in Chinese, equipped with the master feed from Live Media’s studio.

Read the full article here.

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Mastercard supports DreamHack’s NLC for 2020

DreamHack NLC Mastercard
Credit: DreamHack

Tournament organiser DreamHack established a partnership with Mastercard for its Northern League of Legends Championship (NLC).

As part of the deal, Mastercard will offer “Priceless Play of the Match” rewards for those who watch the NLC throughout the year. Last August, the financial services corporation expanded its global partnership with Riot Games to cover North American league LCS.

Read the full article here.

Rocket League Championship Series evolves into $4.5M events circuit

Image credit: Psyonix

Psyonix announced that its Rocket League Championship Series league, which has spanned nine seasons to date, will change into a longer, open events-based circuit.

The new circuit approach will have a total annual prize pool of more than $4.5 million (£3.6 million) across the entire season, and culminate in a larger Rocket League World Championship event.

Read the full article here.

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