North American organisation Cloud9 has partnered with sponsorship marketplace Uconnect Esports to support collegiate esports through 2020.
Cloud9 will run multiple campaigns throughout the Fall semester, including online community events for collegiate organisations.
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The organisation’s first campaign, the Cloud9 LCS community events activation, has already launched and features 16 collegiate esports and gaming communities across North America.
Jack Etienne, CEO and Co-founder of Cloud9, stated in a release: “Collegiate esports is thriving – we at Cloud9 recognize its potential and want to be a part of uplifting these hard working students with resources and opportunities. We’re excited to see this generation of esports professionals grow.”
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Uconnect Esports joins BMW, AT&T, Microsoft, PUMA, Kaiser Permanente, Playfull, Red Bull, Secretlab, Twitch, and HyperX as a partner of Cloud9.
Dylan Liu, Founder and CEO of Uconnect Esports, added: “The Uconnect team is very excited to work with one of the most popular and prestigious organizations in esports. We’ve received an overwhelming amount of interest and enthusiasm from our collegiate organizations about working with Cloud9 in the past few weeks.
“We’re looking forward to finding new, innovative, and engaging ways to connect major esports organizations with the collegiate ecosystem.”
Esports Insider says: With collegiate esports dramatically growing, this is an excellent way to offer more support and opportunities to students. Cloud9’s name is huge in the industry, and the organisation’s efforts could motivate more professional staples to shine the light on the collegiate scene, especially as the pandemic continues to stifle school efforts. By tapping into Uconnect’s network of over 150 collegiate organisations, Cloud9 will have no problem developing initiatives to assist the collegiate esports industry.