ESL, DreamHack sign Brazilian media rights deal with Omelete and Globo

Sister companies ESL and DreamHack (under parent MTG) have added yet another regional streaming deal to their collective portfolio, this time in Brazil.

Today, the companies announced that they have partnered with Brazilian television network Globo and entertainment website Omelete to broadcast Counter-Strike: Global Offensive events.

Image credit: ESL

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Frank Uddo, Senior Vice President Global Media at ESL, commented in a release: “We are delighted to work together in Brazil with Globo, a leading mass media company, and Omelete, a representative entertainment company. By partnering up with both companies, the Brazilian fans can now enjoy a premium viewing experience via various channels. With Globo serving the linear TV audience and Omelete delivering our content to digital platforms supported by the top local streamer, the partnership allows more fans than ever in Brazil to enjoy professional esports however they choose.”

The three-year deal will span all of the Counter-Strike: Global Offensive tournaments in the ESL Pro Tour, which takes place across numerous ESL and DreamHack competitions. All of the competitions will be broadcast in Portuguese language as a result of the deal.

Globo’s SporTV3 channel will broadcast the top ESL and DreamHack competitions, while Omelete has online distribution rights for all matches from the ESL Pro Tour. Additionally, popular streamer Gaules will leverage his own fan base in service of Omelete and broadcast competitions and related content through his own channel.

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Pierre Mantovani, Omelete Company CEO, added: “One of Brazil’s biggest entertainment companies, Omelete, which was born on the internet and now enables amazing experiences for millions of people, has now stricken a partnership with one of the world’s greatest media outlets, Globo, and a world-class streamer, Gaules, in order to establish what has currently been considered one of the world’s boldest esports coverage strategies.”

Earlier this week, ESL and DreamHack announced a Mandarin-language deal with Chinese streaming service DouYu for the ESL Pro Tour for Starcraft II and Warcraft III, and last month reached a deal with competing Chinese streaming platform HUYA for Counter-Strike and Dota 2 tournament media rights.

Esports Insider says: Regional exclusive streaming deals are creating additional revenue at a time in which live competitions are mostly on hold, plus it can help cultivate stronger local audiences via targeted content and regionalised strategies. Sounds like another win for ESL and DreamHack.

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