Multinational organisation Team Liquid has entered a partnership with social media analytics firm Zoomph to measure the impact of its brand deals and provide insight into its audiences.
The agreement has introduced a custom variant of the Zoomph platform tailored to meet Team Liquid’s needs as a multi-team organisation and multimedia company.
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Data drawn by the Zoomph platform will be used to “create more engaging and meaningful partner campaigns,” as well as grow both Team Liquid and its players’ social media audiences.
Victor Goossens, Co-CEO of Team Liquid, commented on the partnership in a release: “Social media is integral to our industry, and we’ve been searching for ways to expand our level of insight into this critical area. As data reporting continues to evolve, Team Liquid needed a partner with powerful capabilities, who’s fluent in esports, innovates quickly alongside us, and adapts to find new sources. Zoomph checks all those boxes and more. With their insights, we’ll be able to maximise the value of our partners’ campaigns, and create more of what our fans want to see.”
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Zoomph courted a deal with Pittsburgh Knights in August of last year as the organisation’s analytical partner. Similar to its agreement with Team Liquid, Zoomph utilised its AI-based technology to help the organisation understand and measure the impact of its pre-existing deals.
Nick Cronin, Chief Digital Officer of Zoomph, also commented on the alliance: “Team Liquid is supported by a passionate and highly engaged community across a range of competitive games, apparel, and digital content.Our partnership with Team Liquid has helped us elevate all aspects of our platform and flex our capabilities more than ever. Together we continue to innovate and showcase the value of Team Liquid’s unparalleled fan base.”
Esports Insider says: There’s a reason it’s said that data is the gold mine of the 21st century. Premier esports organisations have impressive reach, and with the help of Zoomph’s AI-driven platform, Team Liquid will be able to quantify that data and ideally usher in more brand deals.