North American organisation Pittsburgh Knights has entered a partnership with social media analytics company Zoomph.
The deal will see the organisation be provided with business insights and measurements on their existing sponsorships.
James O’Connor, President of Pittsburgh Knights discussed the deal in a release: “Our partnership with Zoomph has always been about addressing the needs of our fans and partners. This partnership will help every aspect of our business – internally this will help our team answer questions and be proactive in anticipating what our fans want.
“For our corporate partners, we will be able to leverage the power of artificial intelligence combined with modern digital media valuation and rapidly bring digital transformation to market their respective brands through the Knights. I’m also excited to see the esports industry beginning to be valued similar to other traditional forms of media like television.”
Zoomph will utilise its AI-based technology to help Pittsburgh Knights better understand its audience and help to measure the impact of its pre-existing deals by detecting logos in live streams, images, and videos.
Mike Pycha, Chief Revenue Officer at Zoomph added: “Customers have asked us to provide our capability aligned for esports, and now with the partnership with the Pittsburgh Knights, our esports customers will be able to run their front office prospecting, sponsorship measurement, and valuation on the Zoomph platform.”
Zoomph has joined the likes of SmileDirectClub, Sheetz, HyperX, ReplayFX, and Totino’s as a partner of the organisation. In July, Pittsburgh Knights entered a strategic partnership with Pittsburgh-native rapper Wiz Khalifa.
Esports Insider says: Pittsburgh Knights is pretty good at forging unconventional partnerships that tend to deviate from the trends we see in esports, and this deal with Zoomph proves that point. Measuring the impact of sponsorships – especially when they’re promoted on social media, YouTube, and Twitch – is definitely a worthwhile endeavor and should be done more in the industry.