G2 Esports names Domino’s Pizza quick service restaurant partner

15 September 2020


Berlin-based organisation G2 Esports has agreed upon a partnership with Domino’s Pizza Deutschland ahead of the 2020 League of Legends World Championship.

They first worked together in October 2019 for last year’s World Championship and now the deal will see them co-create unique experiences and opportunities for fans, with Domino’s Pizza being named the official quick service restaurant partner of G2 Esports in Germany.

G2 Esports Domino's Pizza
Screenshot via: G2 Esports

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G2 Esports and Domino’s will create a range of original content designed to showcase how Domino’s will help bring esports fans together around their shared love of pizza and gaming. As well as helping fans of the organisation connect via online streams, giveaways and community events, Domino’s will use its technology platform, Überall, to enable G2 to host larger at-home experiences. 

Lindsey Eckhouse, Commercial Director at G2 Esports, commented in a release: “We are super excited to add Domino’s to our roster of partners. Domino’s have long been fuelling our League of Legends team with fresh hot pizza as they compete, so we are delighted to take our relationship to the next level and propel our team through back-to-back Worlds runs. Our League of Legends team love a victory pizza after a game so it’s perfect fit for us.”

“We look forward to working with our friends of Domino’s to deliver a range of unique content and experiences to the G2 fanbase and the wider esports community.”

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The renewed partnership between the two for the League of Legends Worlds Championship will culminate in a ‘series of experiential activations’ around major G2 Esports matches. As well as offering fans in Germany 15 percent off to kick-start the partnership, fans can expect other chances and ways to enjoy fresh pizza.

Matthias Maier, Head of Marketing Domino’s Germany, added: “We are very pleased to continue our cooperation with G2, with which we can optimally reach our target group in the esports field. Above all, we are happy to accompany the G2 League of Legends team once again on their journey through the Worlds and to provide them with fresh, hot pizza. Pizza and esports, a simply perfect combination.”

Esports Insider Says: No doubt this renewed partnership between the two will resonate with the fans of G2 Esports, who will be eager to get their hands on some pizza to enjoy watching their team try to bring home a League of Legends World Championship title. It’s encouraging to see a major global brand such as Domino’s expand its involvement in the esports community, even during a pandemic.

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