French organisation Team Vitality has entered into a collaborative partnership with games and esports analytics firm Newzoo.
The collaboration will see both companies exchange data and insights with the goal of creating an “enhanced view” of the esports market.
Team Vitality is the latest esports partner to enter such an agreement with Newzoo, joining LG Dire Wolves, N8 Esports, Sydney Drop Bears, Excel Esports, Newbee, Astralis Group, Ninjas in Pyjamas, DetonatioN Gaming, and Team Liquid.
Nicolas Maurer, CEO of Team Vitality, commented on the partnership in a release: “At Team Vitality we are really excited to work with such a cemented and industry trusted brand as Newzoo. Being able to understand our community and audience better through Newzoo’s leading analytics resources is an integral part of growing our engagement and brand portfolio. As a global esports organisation we also look forward to utilising the partnership to build upon key esports marketing and analysis figures for the wider industry.”
According to Team Vitality, Newzoo’s data-driven insights will help the team benchmark, spot opportunities, and make strategic and financial decisions.
Remer Rietkerk, Head of Esports at Newzoo, added: “We’re excited to welcome Team Vitality as a brand-new partner for Newzoo. Over the past seven years, Nicolas Maurer and Fabien Devide have built up Vitality into a world-class esports organization that is highly appreciated locally and recognized on a global scale. We look forward to working together to continue breaking down the barriers in esports and contribute as a team to the growth of the market.”
Esports Insider says: Newzoo has established itself as a leader in the gaming analytics world and what better way to get accurate, real-time information than from the teams themselves? Vitality’s collaborative partnership is well-timed for its global ambitions, where data will be vital to decision making in the “new normal” post-COVID-19.