DreamHack Sports Games partners with L33T-Gaming for eSuperliga

28 October 2020


DreamHack Sports Games has continued to strengthen its commercial portfolio ahead of the new eSuperliga campaign, after striking a partnership with L33T-Gaming.

As a result of the agreement, L33T-Gaming has become the official gaming chair partner of the FIFA competition, which is set to commence on November 3rd.

Credit: eSuperliga

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L33T-Gaming will also equip the eSuperliga studio and player practice room with professional L33T-Gaming chairs.

Mark Bjørk, COO of DreamHack Sports Games commented: “We’re thrilled to welcome L33T-Gaming as official chair partner of the eSuperliga. With their high-quality gaming chairs, L33T-Gaming will upgrade the experience of the players in the league, both on the iconic eSuperliga stage and in the player practice room.”

The fifth season of eSuperliga features FIFA teams from 15 major football clubs in Denmark including FC Copenhagen, FC Midtjylland, and the highly coveted FIFA-team Brøndby IF. The latter has finished in the top four places at all of the previous eSuperliga events, winning the first edition of the competition in 2018.

The teams will compete for a prize pool of over $50,000, and the action will be broadcasted and streamed on TV3 Max and Viaplay.

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Adrian Langer, Head of Marketing at Aurora Group added: “We’re extremely happy to celebrate our new collaboration. We believe it is a perfect fit between these two Nordic brands of high-quality gaming gear, L33T-Gaming, and the home of the national FIFA league, the eSuperliga.”

Esports Insider Says: The eSuperliga has been a staple of the FIFA esports series for several seasons, and the event is very popular among fans not just of Denmark, but across the globe. This is a great deal for both involved, as some extra funding comes for eSuperliga, and some extra publication comes for L33T-Gaming.

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