WIN, a multi-pronged esports group, has partnered with lifestyle marketing agency HypeLife Brands.
The partnership aims to bridge the gap between esports and brands seeking to connect with the industry and its gaming audiences.
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On the partnership, Curt Cuscino, Founder and CEO of HypeLife Brands, stated: “Both WIN and HypeLife Brands’ end goal is to find ways to help each other expand our prospective target markets for our clients large and small who are looking for guidance in the extremely unique, insanely fast-moving esports space.”
HypeLife Brands, based in Southern California, is a brand development and marketing agency dedicated to helping B2C and D2C clients engage with Millennials. The company has worked with firms such as HUDL Music and Adult Swim.
Serge Vardanyan, CEO of WIN, said on the partnership: “At WIN, we’re always looking to work with the best partners in each industry. HypeLife Brands fits that billing, and we’re very excited about the future of this partnership together.”
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Right now WIN offers three main esports dedicated services ranging from media to betting. Firstly, Win.gg is the company’s esports media platform which features written content and a database containing schedules and live scores. Meanwhile, Winners League is a competitive esports-competition service provided through FACEIT.
Finally, Winners.net is an esports-related betting database where people can read bookmaker reviews and track bonuses. All three of these services are expected to be utilised during the partnership, as both entities plan to develop greater collaborative opportunities for esports brands and teams.
Esports Insider says: Any partnership formed with the aim of connecting businesses to esports consumers, provided it is done with integrity, should be given a chance. Further details on the partnership have yet to be released, however, the deal is expected to increase branding opportunities, which will certainly be beneficial to the industry.