Southeast Asian esports organisation EVOS Esports has announced a partnership with coffee brand Chek Hup Coffee.
The partnership, based in Malaysia, will consist of cross-marketing activations including brand ambassadorship of EVOS Esports’ talents and the providing of coffee supplies.
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EVOS Esports, founded in 2017, houses competitive esports teams across six game titles. The organisation also currently operates in five different countries.
As a result of the collaboration, EVOS Esports will be producing exclusive videos highlighting Chek Hup Coffee’s products. Moreover, the firm will have its brand integrated on EVOS Esports’ jerseys, online community engagement events with their fans, and interactive social media campaigns.
Joseph Tan, Mangaging Director of Chek Hup Holding commented: “Chek Hup is new to esports and we are excited to work together with EVOS Esports to introduce millennials and Gen Zs to our company’s latest offerings.
“Chek Hup is always open to innovation and we believe esports and gaming will help us connect better with our next generation of consumers.”
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Considered one of the leading esports organisation in Southeast Asia, EVOS Esports currently manages 160 gaming influencers and partners with over 200 esports talents, gaining over 350 million views per month.
Ivan Yeo, co-founder and CEO of EVOS Esports added: “EVOS Esports is honoured to partner with Chek Hup in Malaysia. Having an established coffee brand like Chek Hup supporting the esports industry further cements Chek Hup as an innovative brand, that understands the power and influence of the esports and gaming culture.”
Chek Hup is also a major exporter across the entire globe, spanning from New Zealand to the United States.
Esports Insider Says: A great partnership for both sides. Chek Hup looks to take on a whole new consumer audience and can do so in Malaysia, via the world of esports. EVOS Esports will be happy to house a worldwide coffee brand like Chek Hup – and of course, who doesn’t like the energy coffee provides?