Worldwide payment provider Visa has expanded its reach to Southeast Asian esports audiences through a partnership with EVOS Esports.
Fans will receive 50 percent off an EVOS+ Esports membership when they pay with Visa. The esports organisation will also enable Visa payments for in-game currency purchases and merchandise. Financial terms and length of the agreement were not disclosed.
EVOS Esports unveiled the collaboration as part of its “Unlock Your Dreams” campaign. Per Marketing Interactive, the organisation will roll out additional activations, fan engagement initiatives, and videos featuring Visa and EVOS Esports’ brand messaging.
In a release, Riko Abdurrahman, President Director of Visa Worldwide Indonesia, cited a recent study that found cashless payments are becoming a preferred method among consumers. “In line with our vision to be the best way to pay and be paid, for everyone, everywhere, Visa believes in enabling the seamless payment experience to enhance the esports ecosystem in Indonesia, and powering EVOS Esports’ ‘Unlock Your Dreams’ in this collaboration is testament to that,” he said.
The partnership comes at a time of growth for EVOS, which secured over £7 million across several rounds in 2019. The organisation has since made alliances with peripheral brand Armaggeddon and Lazada Indonesia, a domestic branch of international e-commerce group Lazada Group that is committed to supporting the growth of mobile esports in Indonesia.
Esports Insider says: According to Newzoo, players in Indonesia spent a total of $1.1 billion on games last year, making it one of the biggest games markets in Southeast Asia. It’s no wonder, then, that major brands like Visa are investing in the space. Indonesia’s Ministry of Youth and Sports and the Indonesian National Sports Committee (KONI) officially recognized esports as an “accomplished sport” last week as well, which further legitimises financial investment in the region.