Atlanta Esports Ventures (AEV), the owners of the Atlanta FaZe Call of Duty League (CDL) franchise and the Atlanta Reign Overwatch League (OWL) franchise, has entered into a strategic partnership with sponsorship analytics platform Zoomph.
The deal will see both CDL and OWL franchises use the analytics platform to acquire data in order to create more effective partnership campaigns.
Zoomph first entered esports in 2019, joining forces with North American organisation Pittsburgh Knights. In August, the platform expanded its presence, entering into a partnership with Team Liquid to measure the impact of the organisation’s deals.
Nick Cronin, Co-Founder of Zoomph, spoke on the partnership in a release: “We are excited to partner with Atlanta Esports and improve, grow & showcase the exceptional value they have with an unparalleled fan base. Atlanta Esports Ventures has been at the forefront of expanding the North American presence, and we are excited to provide them with the tools to analyse their growing audience.”
AEV will use the data provided by Zoomph to increase growth in its existing partnerships and build better connections with fans of its franchises.
In November 2019, the company announced it had secured a state-of-the-art facility for the Atlanta Reign in Midtown Atlanta.
Esports Insider says: Over the past couple of years, several organisations have utilised data to improve their reach and social media impact. With the assistance of Zoomph, both Atlanta FaZe and Atlanta Reign will be able to use the data acquired to bring in new partnerships and brand deals.