Jordanian esports organisation FATE Esports has named German analytics company Shikenso Analytics as its new data provider to help with the measurement of its sponsorship assets.
Shikenso’s analysis will provide insights into FATE’s current sponsorship assets, as well as their performance on social media and streaming channels, allowing the esports organisation to make strategic decisions towards existing and potential sponsors.
According to the release, the partnership is expected to highlight the potential for sponsors to work together with the Middle Eastern esports organisation.
Arwin Fallah, CEO of Shikenso GmbH commented: “As one of our missions is to further professionalize the esports and gaming industry, we are excited to see that the need of our solution is not only applied top down but even more so necessary for striving and growing organisations.
“With FATE as our very first partner from the MENA region, we are happy to be applying our solution for their specific needs and helping them manage and analyse their sponsorship assets.”
The partnership follows on from FATE’s the newly established partnerships with HyperX and Orange earlier this year. Moreover, the firm recently announced it’s own esports training facility based in Jordan.
Competing in several different game titles such as Counter Strike: Global Offensive, PUBG Mobile, and Tekken, the organisation is looking to strengthen its position going into 2021, both from a competitive standpoint and as a business entity.
Mohammed Majali, Founding Partner of FATE Esports added: “Shikenso’s AI technology enables us to gain deep insights into our online live audience and maximise visibility for our sponsors.
“Today with Shikenso, we are able to delve deep into metrics and maximize visibility during live-broadcast matches. We’re looking forward to this partnership.”
Esports Insider Says: FATE Esports has been on the rise in the difficult year of 2020 for everybody, making it all the more impressive. Several deals will help drive the growth of viewership in the Middle East, and especially with this latest addition of Shikenso, it should see more worldwide sponsors and investors potentially join the organisation.