International esports television channel GINX Esports TV has joined forces with esports talk show network Preediction after striking a content agreement.
The partnership will see talk shows owned by Preediction appear on GINX as part of a one-hour weekly block beginning on December 1st (yesterday).
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Preediction shows cover a range of titles including Call of Duty, Dota 2, Super Smash Bros., and Rocket League.
Solenne Lagrange, Marketing and Content Director at GINX Esports TV, spoke on the collaboration in a release: “GINX TV is no stranger to producing and distributing high quality content for gaming enthusiasts around the world. With Preediction, we have found a natural partner. Their wide array of talk shows naturally complements our already extensive line-up of news, event-coverage, guides and various shows dedicated to esports lifestyle.”
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Along with broadcasting new shows, the two parties will also collaborate to promote its catalogue to networks and brands across Europe and the UK.
In July, GINX Esports TV entered a commercial partnership with advertising platform Venatus which saw the channel’s online platform monetised in a bid to grow the company from a commercial standpoint.
Aron Glatzer, CEO and Founder of Preediction, also commented on the partnership: “GINX Esports TV’s global reach and well-regarded programming line-up is a perfect partner for Preediction to continue expanding its esports & gaming audience into new verticals.”
Esports Insider says: A deal where new content will be available to viewers is certainly a positive for those that tune into to GINX regularly. Depending on the success of the partnership, this could be the catalyst for Preediction to sign deals of a similar nature with other networks in the future.
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