Gambling firm Esports Entertainment Group (EEG) has signed a multi-year agreement to serve as the official esports provider for the Philadelphia Eagles, with the NFL team, in turn, becoming an EEG shareholder.
The partnership sees EEG become the first esports tournament provider for an NFL club. EEG will operate bi-annual Madden NFL esports tournaments for the Eagles utilizing the Esports Gaming League (EGL) platform, which the company announced its intention to acquire in August.
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Esports Entertainment Group will work with Eagles players to create custom videos that will promote the tournaments across multiple digital channels.
Grant Johnson, CEO of Esports Entertainment Group commented on the partnership in a release, saying: “We are thrilled to partner with the Philadelphia Eagles as they introduce their fans to the world of competitive esports gaming.
“The Eagles join a growing list of high-profile organisations that have chosen Esports Entertainment Group as their esports tournament provider, affording us an incredible opportunity to expand our brand reach within multiple large, dedicated fan bases and setting the stage for significant growth ahead. We intend to build on this momentum.”
Esports Entertainment offers fixed-odds wagering, fantasy and pools on various esports events. It owns and operates online sportsbook, SportNation.bet. Through Esports Gaming League, EEG organises both live and online events and tournaments in addition to live broadcast production, game launches, and online branded tournaments.
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“This innovative partnership with Esports Entertainment Group presents a wonderful opportunity for us to expand our reach in a growing market and create new experiences for Eagles fans,” said Catherine Carlson, Senior Vice President, Revenue and Strategy, Philadelphia Eagles. “Esports Entertainment Group has always been a progressive leader in the esports space and has been ahead of the curve in terms of how its interactive platform brings together gaming enthusiasts from all around the world.
“We look forward to debuting a number of exciting projects through this partnership, including the launch of the highly anticipated Madden tournament series on the Esports Gaming League platform.”
Esports Insider says: Esports Entertainment Group is collecting sports clubs at an impressive rate this year, having signed its first NFL, MLS and NHL partnerships. The company has been very busy indeed, and we’ve watched EEG curate new senior leadership staff, complete several acquisitions, form a US-based subsidiary, and obtain naming rights to Dignitas’ Counter-Strike: Global Offensive team.