Riot Games has named Chilean technology company Barracks as an official partner for the publisher’s esports competitions worldwide.
Barracks provides player statistics for use during esports broadcasts, with the aim of deepening audience engagement. The technology will be used in the United States, Latin America, Turkey, Europe, Oceania, North Africa, Middle East, Japan, Southeast Asia, and South Korea.
The collaboration will be rolled out across Riot Games’ esports teams on every continent, according to a release. Barracks technology will first be seen during Valorant’s First Strike global competition which commenced yesterday and concludes on December 6th.
Pablo Díaz-Muñoz, CEO of Barracks commented: “We are passionate about extending our work together with the largest esports organiser in the world and contributing positively to provide a better show to the millions of fans in every corner of the planet. We are an agent of change in the industry, and we are extremely happy to understand the scope of this project with Riot Games.”
The announcement follows on from Riot Games’ confirming the global production of the Valorant Champions Tour (VCT) for 2021, with Red Bull and Secretlab as founding partners.
Esports data has become a hot commodity and everyone from Nielsen and Newzoo to GRID and Barracks have entered into a range of strategic partnerships to provide the most accurate information.
Gambling on esports has far surpassed the industry itself in terms of revenue, which is another big reason that real-time data is in such high demand. This information also brings audiences closer to the action, much as traditional sports fans compare an athlete’s stats to another.
Esports Insider says: Riot is going all-in with its VALORANT competitions now, which should be a surprise to no one. The publisher has established itself as a top source for esports audience engagement, which continually attracts brands hoping to get in on the action.